How do I generate leads for my business?

Lead generation is a vital part to explode your sales.

In marketing, lead generation is the initiation of consumer interest.

Most noteworthy, information of a business, products or services.

Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads.

The methods for generating leads typically fall under the umbrella of advertising.

Also, include non-paid sources such as organic search engine results or referrals from existing customers.

Leads may come from various sources or activities.

For example, digitally via the Internet, through personal and also referrals. Also through telephone calls either by the company or telemarketers, through advertisements, and events.

A 2015 study found that 89% of respondents cited email as the most-used channel for generating leads.

Consequently followed by content marketing, search engine, and finally events.

A study from 2014 found that direct traffic, search engines, and web referrals were the three most popular.

Online channels for lead generation was accounting for 93% of leads.

Lead generation often paired with lead management will move leads through the purchase funnel.

This combination of activities is referred to as pipeline marketing.

A lead is usually allotted to an individual to follow up on.

The lead gets converted to an opportunity for a business.

Once the individual (e.g. salesperson) reviews and qualifies it to have potential business.

The opportunity then has to undergo multiple sales stages before the deal is won.

Article Source : https://en.wikipedia.org/wiki/Lead_generation